how about a "whats your shade?" campaign.
"colors are like a personalities, they’re infinite."
Shu website
could be used across eye makeup, lip colours, foundation, and even the cleansing oil (how they are in coloured packaginig depending on skin)
"a kaleidoscope of inspiration to create individualized beauty for every woman, shu uemura boasts an unrivaled 100 shades of eye color and over 150 shades of lip colors."
Shu.
increase market share by increasing brand awareness wih advertising campaign using guerilla-
billboards with shades on for when people sit down. on mirrors on luxury shops could have eyemakeup on mirror so when people look in they look as if they have the makup on. could have a row in the mirror with different shades.
online media could be used.. people could upload an image of them and could be shown what shade suits them. this would also link to service.
could have a colour wheel type thing for a freebie for consumers.
Jo.T
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December
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- WORD COUNT:
- LACOSTE PHOTOS
- what do people think of the 'shu uemura' on the bo...
- emma's 3 step concept for shu
- METHODOLOGY
- MACRO TRENDS TEXT:
- MICRO TRENDS TEXT.
- FRONT COVER EDITED.
- CONTENTS PAGE LAYOUT.
- Presentation Order
- No title
- Ikea Bus Stop
- mily word count
- instore layout visual
- instore layout visual
- perceptual map
- introduction edited
- SWOT
- PRESS PACK.
- what i've done
- what i've done.
- draft script type thing
- new intro-128usp - 262slow movement -375 this migh...
- Word Count
- Blogger night.
- Pop up store
- Pop up store
- appointment card
- photos from showstudio for macro trends:
- JO.T TO DO:
- Draft:
- moodboard for macro trends:liquid retailing.
- Macro Trends:
- packaging from Shu.
- OPPURTUNITIES OF TECHNOLOGY.
- focus group
- Hey girls, rebecca has done the introduction for u...
- ORIGAMI TRENDS
- the slow movement
- march 2009 event
- kind of what we're doing...
- CONTENT PAGE
- perceptual map
- connecting to shu fans and bloggers
- .
- chanel- interactive windows
- WHATS YOUR SHADE CAMPAIGN
- anti wrinkle
- sorry-just doing some male research for now..
- IDEA.
- GUERILLA MARKETING.
- FOCUSING ON THE MALE??
- found thsi great article al about mac....http://ma...
- Decluttering consumers lives:only need Shu's Produ...
- IDEA.
- GUERILLA MARKETING.
- rest of make up moodboards
- for jo
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December
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i was just researching an idea like this with mirrors, so really like this idea.
ReplyDeletethink colour the most feasible theme we got at the mo x