We will invite wonderful British inspiring bloggers to come down to the pop up store and experience our concept first hand and in return they will write about the Shu Uemura ‘Path to beauty’ no there blogs. We want to make the bloggers feel special therefore this part of our promotional strategy will become before the press event. Susie of Style bubble, Audrey of Frassy, Claire of Young Sheild and Dee of Delightful and Stevie of Discotheque Confusion are just a few of the bloggers we will be inviting to the event.

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