Blogger night.

Over the last few years, Blogging online has become a big phenomenon. From blogging about your day to day life to outfits post to inspiring photographs, blogging was allowed people to get show who they really are and share important pieces of information and inspire others. We feel that by holding a blogger night this would be a perfect way to create a buzz about our ‘Path to Beauty’ concept virally over the internet.
We will invite wonderful British inspiring bloggers to come down to the pop up store and experience our concept first hand and in return they will write about the Shu Uemura ‘Path to beauty’ no there blogs. We want to make the bloggers feel special therefore this part of our promotional strategy will become before the press event. Susie of Style bubble, Audrey of Frassy, Claire of Young Sheild and Dee of Delightful and Stevie of Discotheque Confusion are just a few of the bloggers we will be inviting to the event.