introduction edited

our aim is to create innovative and exciting ways of extending the market share of the Japanese cosmetics brand, Shu Uemura.

By researching current trends and market behaviour, we will come up with a concept that will introduce a new way of looking and handling the brand.

Looking at global macro trends and the Japanese rituals and heritage for inspiration, we will be giving insight to a different method of promoting and viewing the brand.

We will assess the brand’s strengths and weaknesses to help us create effective and exciting opportunities.

We will create a proposal for both long term and short-term strategies, with the appropriate promotional tools provided. We hope to maintain the essence of the brand throughout with the use of appropriate visuals and brand models.