Hey girls, rebecca has done the introduction for us and i really like the tone its set, but i think it needs to be slightly longer as it is the start of the report. rebecca u can add some if you want as this is worded really well, or if anyone else got something to add they can just im not very good at the wording part!!

here it is:

The brief given for this L’Oreal project is to increase the market share of Shu Uemura, a L’Oreal cosmetics brand, whilst particularly focusing on the brand story and how this will be translated into PR, events and promotional strategies.

The purpose of this report is to clearly and concisely explain in detail, how this will be achieved by outlining where Shu Uemura is in the current cosmetics market and where they should aim to be. This will be followed by our proposed brand promotional strategy using visuals created to demonstrate our proposal. The completion of these brand promotional items and the appropriate brand models, will provide a more complex analysis of the brand and their potential.