found thsi great article al about mac....

http://marketingdope.blogspot.com/2007/11/mac-cosmetics-story.html

KEY POINTS

1. FOR AL AGES, ALL SEXES AND ALL RACES

2. INTRODUCING CONTROVERSIAL PERSONAS
3. MAC regularly gives out new launched products to be reviewed by various beauty websites and beauty blog owners which is one very powerful SEO tool and increase the credibility of the brand

MARKETING TACTICS

1. TEMPORARY WEBSITES

2. Back to MAC: "Because we share your commitment to the environment, M·A·C accepts returns of its primary packaging through the Back to M·A·C Program. By returning six M·A·C primary packaging containers to a M·A·C counter or M·A·C Cosmetics Online, you receive a free M·A·C Lipstick of your choice as our thanks to you.

3. . BoomBox – BoomBox is London’s first free for all Fashion Club in East London. BoomBox isn't serious, posey or full of egos; it's fun, inclusive and unpretentious club unlike fashion which is meant to be exclusive. The fashion ethos at BoomBox is simple: if all else is luxury brands, don't try and compete – be different, be brilliant on your own terms, create something out of nothing and feed off the sense of community surrounding you. Its frequented by fashion celebrities and is said to have revived London’s fashion scene and London Fashion Week. MAC has tied up with it in smart way by selling MAC and BoomBox co-branded T-Shirts.

^^^^ THIS LOOKS REALLY COOL^^^^

4. Other ones include collaborations, eg with barbie, halloween specials etc.

mily