CONTENT PAGE

1. Introduction
2. Methodology
3. Where we are now?
3.1 Brand Story
3.2 Competitors
3.3 Consumer
3.4 Social Responsibility/Ethical Consideration
3.5 Japan/Global Market
3.6 Macro trends
3.7 Micro trends
4. Where do we want to be?
4.1 Consumer pen profile
- Sophia, 22
- Lynee, 40
4.2 Competitors
4.3 USP
4.4 Opportunities
5. Promotional Strategy
5.1 In-store layout change
5.2 Press pack
5.3 Blogger night
5.4 Press night
5.5 Gorilla Marketing
5.5.1 Bus stop
5.5.2 Video
5.6 Pop up store launch
5.6.1 sample box
6. Conclusion
7. References
8. Bibliography
9. Appendix

mock up of content page
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