body shop did this interesting thing, which was invite 40 bloggers to this event to help promote their new fragrance...
i think this is really clever as it is a way of getting the WOM people on board.
http://www.culture-buzz.com/blog/The-Body-Shop-The-Love-Etc-Pre-Launch-Event-2409.html
not entirely sure how we could do this....i guess we still need something specific to promote!
my brain is frazzled
mily x
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2009
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December
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- WORD COUNT:
- LACOSTE PHOTOS
- what do people think of the 'shu uemura' on the bo...
- emma's 3 step concept for shu
- METHODOLOGY
- MACRO TRENDS TEXT:
- MICRO TRENDS TEXT.
- FRONT COVER EDITED.
- CONTENTS PAGE LAYOUT.
- Presentation Order
- No title
- Ikea Bus Stop
- mily word count
- instore layout visual
- instore layout visual
- perceptual map
- introduction edited
- SWOT
- PRESS PACK.
- what i've done
- what i've done.
- draft script type thing
- new intro-128usp - 262slow movement -375 this migh...
- Word Count
- Blogger night.
- Pop up store
- Pop up store
- appointment card
- photos from showstudio for macro trends:
- JO.T TO DO:
- Draft:
- moodboard for macro trends:liquid retailing.
- Macro Trends:
- packaging from Shu.
- OPPURTUNITIES OF TECHNOLOGY.
- focus group
- Hey girls, rebecca has done the introduction for u...
- ORIGAMI TRENDS
- the slow movement
- march 2009 event
- kind of what we're doing...
- CONTENT PAGE
- perceptual map
- connecting to shu fans and bloggers
- .
- chanel- interactive windows
- WHATS YOUR SHADE CAMPAIGN
- anti wrinkle
- sorry-just doing some male research for now..
- IDEA.
- GUERILLA MARKETING.
- FOCUSING ON THE MALE??
- found thsi great article al about mac....http://ma...
- Decluttering consumers lives:only need Shu's Produ...
- IDEA.
- GUERILLA MARKETING.
- rest of make up moodboards
- for jo
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