USP

Where we want to be..USP

Shu Uemura always said “beautiful make-up starts with beautiful skin”. We want the brand Shu Uemura to allow individual consumers to follow their own personal path to beauty within the pop up store.

An innovative pop up store will be created for consumers to be welcomed into. This will allow them to see the brand Shu Uemura clearly, in its own space. The pop up store will clearly reflect the nature, art and science aspects, which are so prominent within the brand.

The unique selling point for Shu Uemura will be a process for the consumer to go through; “preparation, application, and innovation” with an exceptional service provided throughout.

Preparation- focusing on the skincare range to nourish and cleanse the skin before applying any make up.

Application- this is applying the base make up, which enhances the skin, making it look radiant and luminous.

Innovation- this is when colour is involved, using creative methods of make up and beauty including the infamous lashes.

Shu Uemura is not about hard selling one product, it is about looking after you skin and hair and taking your time to ensure the products produce the best results. By producing this instore ‘path to beauty’ process, it allows consumers to understand the brand essence and really get to know the products well with the help of professional artists on a personal level.

The artists will consider individual consumers skin type and colourings to ensure that the right products are being sought after and product samples will aid the consumer with their choice.