PEN PROFILE FOR OLDER CONSUMER

As a highly motivated business woman, Lynne loves being on the go, but also appreciates the simple things in life. At forty years of age, and having three teenage children and a husband to run around after, she loves to relax in her family home in Kent after a hard day in her marketing firm and sorting the kids out.

Lynne takes care of her appearence by eating a healthy and varied diet, and is serious about looking after her skin for the future. She likes brands that offer her that little bit extra in terms of product, but likes to know whats in them and how its going to benefit her ageing skin. Once shes found a product that works for her, she sticks with it, but likes to treat herself with something special when a special occasion is coming up, such as her son’s birthday or an evening with friends.

As well as evenings in with her family at home, Lynne enjoys gardening when she wants to relax. She loves growing her own vegetables, as she likes to know what goes into her and her families evening meals, just like her need to know whats in her cosmetic products.
Lynne also enjoys taking her teenage daughter shopping, and keeps her eye out for key pieces of the latest fashion trends in the newspaper magazines she reads, and has recently started getting into online shopping, rather than just using the internet for work and emails!

Jo.T