L'Oreal: Shu Uemura
BRAND NEW
Wednesday, 9 December 2009
mily word count
revised
new intro-128
usp - 262
slow movement -375 this might nede editing if its going to be 'the concept'
pop up - 285
op analysis heritage -325
op analysis raise awar- 266
micro trends (inc.origami)- 394
total 2, 034
mily
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2009
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December
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WORD COUNT:
LACOSTE PHOTOS
what do people think of the 'shu uemura' on the bo...
emma's 3 step concept for shu
METHODOLOGY
MACRO TRENDS TEXT:
MICRO TRENDS TEXT.
FRONT COVER EDITED.
CONTENTS PAGE LAYOUT.
Presentation Order
No title
Ikea Bus Stop
mily word count
instore layout visual
instore layout visual
perceptual map
introduction edited
SWOT
PRESS PACK.
what i've done
what i've done.
draft script type thing
new intro-128usp - 262slow movement -375 this migh...
Word Count
Blogger night.
Pop up store
Pop up store
appointment card
photos from showstudio for macro trends:
JO.T TO DO:
Draft:
moodboard for macro trends:liquid retailing.
Macro Trends:
packaging from Shu.
OPPURTUNITIES OF TECHNOLOGY.
focus group
Hey girls, rebecca has done the introduction for u...
ORIGAMI TRENDS
the slow movement
march 2009 event
kind of what we're doing...
CONTENT PAGE
perceptual map
connecting to shu fans and bloggers
.
chanel- interactive windows
WHATS YOUR SHADE CAMPAIGN
anti wrinkle
sorry-just doing some male research for now..
IDEA.
GUERILLA MARKETING.
FOCUSING ON THE MALE??
found thsi great article al about mac....http://ma...
Decluttering consumers lives:only need Shu's Produ...
IDEA.
GUERILLA MARKETING.
rest of make up moodboards
for jo
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