Tuesday, 10 November 2009

Laura Mercier

Laura Mercier could be a competitor for Shu as it has the same price point, similar colour pallette and seems to have the same brand essence.

the website is www.lauramercier.com

Laura Mercier's brand essence/ USP:
"Laura Mercier's philosophy is simple. Making your skin look perfect is the first and most important thing you can do to achieve a truly great look. The key is to enhance your natural beauty- accentuate the positive."

Laura Mercier has some good press on the website, looking into the market of the press could give us an idea on the consumer as well.

Emma Cubs x

No comments:

Post a Comment

Followers

Blog Archive